Yap selects Tricastmedia's TWUIK to sparkle at "Under The Radar | Mobility"
Glasgow, United Kingdom and Charlotte, United States - Nov 15, 2007 - Tricastmedia, a pioneering leader in graphical interface technologies for mobile devices, and Yap, the creator of an advanced platform for real-time speech recognition, have partnered to create "Yap9", an easy to use mobile application that allows users to send text messages or access web services by simply speaking into their mobile phones. Both companies are showcasing their respective technologies at the "Under the Radar | Mobility" event to be held at Microsoft's campus in Mountain View, CA on 15th November 2007.
"We are looking forward to a long term partnership with the Tricastmedia team, to define the next generation of multimodal experiences for users of all ages and backgrounds," said Igor Jablokov, CEO & Co-Founder of Yap. Using free-form speech as your input, paired together with an immersive graphical environment, delivers the most human friendly interaction possible on small form factor devices, especially in this age of information overload.Ó
"Yap is accelerating growth in the mobile market by recognizing both the power and the importance of unified interfaces for these types of applications. The relationship with Yap allows us to remain true to our devotion and focus on creating rich media solutions to enable unsurpassed user experience for these devices, while they deliver one of the world's most advanced speech recognition capabilities. TWUIK technology provides a more elaborate way of applying animations and complex graphical representation across a wide range of user devices. This approach allows for easy authoring of compelling user interfaces that are truly scalable between devices with different capabilities", said Dr. Salman Ahmad, Director & Co-Founder of Tricastmedia.
TWUIK's cross-platform capabilities bridge the gap between different makes and models of handsets, making it possible for wireless operators, content providers, application developers and handset OEMs to enrich service offerings, maximizes expressiveness, and creates a customized, branded user experience that is uniform across all devices. This in turn simplifies the user experience, enables easy discovery of content & services, encourages consumption, promotes brand identity, and creates service/device differentiation. By providing rich and visually appealing UI and more compelling mobile consumer experience, TWUIK dramatically boosts the consumption and stickiness of mobile content and applications.
About Yap
Yap has created a state-of-the-art telco-grade platform that unifies free-form speech recognition, mobile search, media delivery, and contextual advertising to support the varied needs of wireless carriers, device makers, mobile developers, and web services. The team includes the inventors of next generation web-based multimodal user interfaces, who previously worked on a myriad of market leading products, including Apple's iPod, Honda's navigational systems, IBM's ViaVoice, and Opera's Browser. Most recently, the Company was featured as a finalist in Silicon Valley's prestigious TechCrunch40 event and garnered several awards for its capabilities. Yap was founded in early 2006, is headquartered in Charlotte, North Carolina, and remains privately funded. For more information please visit http://www.yapme.com.
About Tricast Solutions Ltd
Tricastmedia is a privately held company with strategic headquarters in Glasgow, Scotland, UK, and sales offices in San Diego, USA. It was founded in 2005 with a vision to help handset manufacturers, mobile operators and content creators to develop and deploy engaging and compelling rich media mobile solutions. Tricastmedia has forged many user interface innovations and is the creator of award-winning TWUIK platform, available for JavaME, BlackBerry Java, NTT DoCoMo Java (DoJa), and Qualcomm BREW. Customer list includes France Telecom/Orange, Reliance Telecoms, Ascenna Mobile, Jayway, EziTime, Yap, Khazana Japan, Transcosmos, Neotilus, Picsel Technologies and Pramerica.
Media Contacts
Tricast Solutions Ltd
Titanium House,
Braehead Business Park,
King's Inch Road,
Glasgow G51 4BP
United Kingdom
Tel: +44 (141) 886 8800
Email: marketing@tricastmedia.com
Yap
Catherine Durstewitz
Media Relations
Tel: +1 704 728 6060
Email: catherine@yapinc.com