One of the key message from Mobile World Congress of 2010 is that Mobile operators around the world are joining hands to sort the fragmentation issue on mobile phones. Some of the world’s largest  mobile operators have joined forces to launch this platform. once this platform is launched , this will create a so called wholesale application community. It will be able to combine 15 of the largest operators including  America Movil, At&T, T-Mobile, KT, NTT Docomo, Orange, Telecom Italia, Telefonica, Telenor, Telesonera, Sprint.  There are four more operators in the Joint Innovation Lab(JIL) mobile apps initiative Vodafone, China mobile, Softbank and Verizon wireless are also included. This group serves 3 billion mobile customers all over the world.

 With all this development questions are being asked if all this development means rest of the world against Apple that has its own well established apps store. Handset manufacturers like Sony Ericsson, LG and Samsung who do not have a significant apps business yet are supporting this operators led initiative.

The operators alliance is planning to use both JIL and OMTP’s  BONDI requirements initially and eventually evolving into a common standard within the next 12 months. It is not clear yet what it will do in terms of competition in apps business but it looks that it would address the so-called fragmented application market place. This initiative will also help operators to capture revenue generating apps business. It will be interesting to see how the developers who want to take advantage of this opportunity would re-adjust their development and marketing strategies before and after this opportunity is fully materialized in terms of the availability and finalization of the common standards.

 We are back from Barcelona. It was really busy.  For those who have not visited Barcelona this year, it was not sunny as usual. It was still very busy and full of excitement with new announcements from different big names from the industry. I will share some of my observations and views in the blogs over the next few days. In the mean time please enjoy some of the pictures from the show.

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Tricastmedia will be attending Mobile world Congress between 15^th and the 17^th of February 2010 in Barcelona.

We will be taking selected TWUIK powered applications and demos to the show. We would love to show these apps to our potential partners in this show. Please come and visit us at the Scotland stand in Hall 1. If we are busy in meetings please leave you contact details and requested information we will come back to you as soon as we can. Look forward to see you in Barcelona folks.

With Mobile World Congress approaching fast we are asking ourselves, what message we will expect in terms of future for Mobile industry in this show. Some analysts are certainly pointing out few trends like Smarter phones dumber pipes(network), phones becoming doctors with more hardware functionalities, money transfer through mobile phones beyond mobile banking, better battery technology and  people sharing more personal information on mobile phones.  Augmented reality that not many people are aware of just now can also play an important part in the early part of next decade.  Question is how different players in the industry are going to respond to changes and new trends in their relevant sectors.

We are in Barcelona next week for the annual Mobile World Congress. If you’re attending and want to meet us, just drop an email to “info@tricastmedia.com”. We have plenty of new cool stuff to show case. There are new apps that redfine the term “HOT APPS”. All those interested please do email us to arrange a meeting, we are always happy to speak to old and new friends

We arein Barcelona this week for the annual Mobile World Congress… lotsa meetings lined up. If you want to meet us, just drop an email to “info@tricastmedia.com”. Plenty of demos to showcase.